Dean was sitting in his beautiful skyscraper office in the Windy City of Chicago and was thinking to himself about how far he has come since the old days back in the butcher shop cutting men up for Mr.Patangeli. He thinks to himself about how he really isn't fitting the name of his family anymore, The Red Right Hand wasn't what the family was anymore. Dean was at the point where he was running a city of his own now, and he had Vizzini Waste Management to do the job that the Red Right Hand was once responsible for. Dean decided that he should start his own era, and show everyone he was looking towards the future and wanted to represent that to the word. Dean stood up and headed out.

He found his man Arthur who used to run head of security back in Philly, but now was head of all operations. When Dean or his father didn't want to do something they called Arthur and he got it done for them without question or error. "Hey Arthur man, we're changing the brand. We are going to be known as The Winchester Outfit from now on!" Arthur raises his eyes, "Ahhh boss and Mr.Patangeli...?"

Dean laughs "Mr. Patangeli is a very close friend of mine and we still work for him. Nothing is changing except the name and the message we're sending to the world!" Arthur smiles, "Oh boy boss I was worried for a minute!"

Dean nods, "So it's settled from this day forward we are known as The Winchester Outfit"