Raylan had been struggling for ages to become a renown writer, his entire life, yet nothing he produced ever became published. He was feeling rather hopeless in his plight. Then the entire country was ravished by war. Many of the good men and women of the world died. He was in shock, even more so when his Godfather SadaBaby contacted him. He was given the opportunity to set up his own stand within The Strip in Sin City. With this new elevated position in society Raylan would have the platform he always dreamed of.

He would use this new position to bring something to the people, the news. His organization would operate out of a news room. In a world plagued by fake news, his crew would publish and push news as well. Raylan had no published works, no reputation, no experience in journalism whatsoever. He was the perfect man for the job. Finally there would be a beacon of light for the people. Finally; Somewhere people could turn to get up to date information.

Raylan shook his Godfather's hand, thanked him for the opportunity, and went off to set up his little operation. He walked into a small run down paper company, shot the first man he saw and told the rest to leave. They all ran in terror and Raylan took in a deep breath and smiled. His dream was quickly becoming a reality. His headquarters was established. Now there was only one thing left to do. Hire some eager, motivated, and driven youths to run the papers... and start printing the news.

He walked into the previous paper company manager's office, sat down in the nice black leather chair and leaned back. Then he sprang forward, pulled out a pen and paper, and stared at the blank sheet. He stared at the blank sheet for an eternity. Then quickly scribbled out a letterhead for his new publication. It read, "Creative Crew Name". This was his brand. This was the news. The CCN.

Congratulations Raylan. I trust you will have surely a fun family albeit not the most creative name I've heard... but that said, mine isn't so much of an innovation on anything either. I also wish your News Brand much success, quite, unlike your uncreative crew name, and I hope to see more of your tabloid journalism blowing through our streets with time. Best wishes to you and Las Vegas. 

Heston dropped by the Newsroom with a case of expensive looking champagne and a box of cigars "Congratulations sir and keep up with the good job on the national newspaper"

Heston offers a hand the men shake hands Heston lights a cigar and walks away thinking about dinner  

Enzo heard another announcement of a crew setting with a smile and clap, he shouted. 

"Congratulations, I wish only the best for you!"